The GAUBE® Success Story

Since 1987 with heart & soul for your natural beauty!


Foundation of the E. Gaube Kosmetikvertrieb

Elisabeth Gaube lays the foundation of the company and our success in her living room in Graz.


First permanent make-up training in Austria

In addition to the sale of cosmetic products, GAUBE Kosmetik® offers training in the beauty industry for the first time. This formative step initiates the change from pure cosmetics sales to a training center.

In the following year the product range of Angelika Teichert expands the offer.


Expansion of the headquarters in Graz 

The cosmetics industry is booming and we are breaking ground for the expansion of the headquarters in Graz on the beautiful banks of the Mur river. The location is still the headquarters of GAUBE Kosmetik GmbH today.


Martina Silly-Gaube joins the company

Martina Silly-Gaube joins the company founded by her mother and builds up the permanent make-up division. The workload of up to 10 treatments per day inspires her to further expand the permanent make-up training.

Introduction of the micro pigment colors.


New location in Vienna

GAUBE Cosmetics® opens the Vienna branch with its own seminar rooms.

Gaube Beauty exhibition booth 1996 in Budapest


Exhibition booth Beauty Budapest

Gaube Beauty exhibition booth 1997 in Linz


Beauty Fair Linz

Gaube Beauty exhibition booth 2003


Cosmetics & Beauty Fair

La Belle professional device 1998


LaBelle 3000

La Belle Petite professional device 1998


LaBelle Petite

Red 5 soft laser device 2002


Red 5 Softlaser


A new age is dawning

The first high-quality machines are launched on the market - the
Introduction of the hygiene modules is right around the corner.


Course management at WIFI Vienna

Thanks to our expertise GAUBE Kosmetik® is allowed to take over the course leadership at the Wifi Vienna. Further WIFI training centers will be added in the following years throughout Austria!


Appointment as court sworn expert

Martina Silly-Gaube is appointed as a court-sworn expert and takes over the examination activity of the Styrian national guild. 


First reference book by Martina Silly-Gaube

Book presentation Guide to the professional pigmentation artist

Martina Silly-Gaube publishes the guide to professional pigmentation, which becomes an international bestseller. Further editions and the translation into English follow.


Takeover by Martina Silly-Gaube & first eyelash training in Austria

Martina Silly-Gaube takes over the company and founds MS Gaube Kosmetik GmbH as the first company in Austria to offer training in the eyelash area. Furthermore, piercing trainings are added to the product range.


Gaube Cosmetics Germany

The offer of the GAUBE® Academy continues to grow - also beyond national borders: our partner network in Germany is established.


Foundation of the GAUBE® Academy

The headquarters in Graz is enlarged to over 280m² and the GAUBE® Academy is founded. Furthermore, the own brand GAUBE® Silk Lashes is presented.


25 years GAUBE Cosmetics® & Gaube BENELUX

Our growth is unstoppable and we are now also represented in Belgium, the Netherlands and Luxembourg.


Relaunch Online Shop

The new webshop goes online with over 2000 professional articles for permanent cosmetics.

At the same time, not only the first diploma training courses in the field of tattoo are launched, but also the first permanent make-up conference in Vienna.

Presentation device La Belle by Martina Silly-Gaube

Presentation LaBelle

Demonstration of the lip treatment by Martina Silly-Gaube

Demonstration lip treatment

Demonstration of eyelid treatment by Martina Silly-Gaube

Demonstration eyelid treatment



New partners and trainers integrate Slovenia into our network, which now also includes the first professional partner studio/franchise of GAUBE® and X-Side in Vienna.

The revolutionary treatment for optical hair soil compaction SCALP OPTIC HAIR® is presented.

The first permanent make-up conference takes place in Munich.


TÜV-Austria Certification for the GAUBE® Academy

The training courses of GAUBE Cosmetics® are now officially certified according to the standard 29990 TÜV. This guarantees our high training standard and ensures our commitment to maintain quality!


30 years GAUBE Cosmetics®

GAUBE Cosmetics® is celebrating this anniversary with our loyal customers, our great team, all our friends and family at the headquarters in Graz.

And because one celebration is not enough, we are also celebrating 10 years of Cheyenne distribution partnership Austria 

Fun is a must: we celebrate 30 years of existence
Messages for the next celebration
30 years of permanent make-up at the highest level


GAUBE® conquers the arabic space

We are now also represented in the Persian Gulf and our products can be purchased in Kuwait, Bahrain, Saudi Arabia, Oman, Qatar and the United Arab Emirates.

Isreal followed a year later.


Dr. Christian Strasser wins the world championship title

Dr. Christian Strasser has won the 2019 World Championship title for SCALP OPTIC HAIR® in the Scalp Pigmentation and Realistic Hair category in Rotterdam! 

Dr. Christian Strasser proudly presents his trophy
Martina Silly-Gaube and Dr. Christian Strasser with the world champion title
World champion title for Scalp Optic Hair


GAUBE® goes Down Under & Relaunch of the website

GAUBE Kosmetik® is now also represented in Australia.

Unsere Reise ist noch nicht zu Ende!

You want to become part of the GAUBE® history? We are looking forward to get to know you!

Do you have further questions?
We are looking forward to your call or your e-mail!